HYUNDAI 
Car Customizing

Hyundai Motor Group Softeer Bootcamp team project

Timeline
2023. 07 - 08
Role Project Lead, UX/UITools Figma





OverviewImproved the usability of ‘Car Customizing’ service on Hyundai.com, both the app and web platforms.







BackgroundTo curb the high drop-off rate on Hyundai.com’s Car Customizing feature, our team redesigned both app and web workflows. Research showed that beginners were overwhelmed by the process and fatigued by the sheer volume of options displayed simultaneously.








Design Strategy
















Design













Bootcamp BTS