NAVER Next Search
Industry - University UX Design team Project with NAVER corp.

Timeline
2022. 02 - 06
Role UX/UI, PrototypeTools Figma






OverviewTo address low adoption of Naver’s Green Dot smart search in the AI era, I proposed a unified Multi-Input search bar that integrates Green Dot and text search into a seamless user experience.









BackgroundUser testing was conducted to analyze the reasons behind the low usage rate of Green Dot.






StrategyTo bridge the disconnected Green Dot experience, a Multi Input search bar design was proposed, allowing all searches to start from a single search bar.














DesignGreen Dot now functions as the smart-search gateway, enabling effortless input switching and reinforcing the mental model that “smart search equals Green Dot.”








Effortlessly switchable search inputs.Users can change the search input inside the smart search. 




Image search integrated into the search bar.
Image search results are fully integrated into the search bar, reinforcing a cohesive search experience.













Seamlessly transition into shopping-focused search.
Images related to shopping are prioritized in the Shopping tab.















Proactive multimodal search feature to clarify ambiguous queries
When users are unsure of which keywords to search for, they are guided to use image-based search through capturing.

Additionally, a multi-modal search option combining image and text is also available.



Voice search results are also seamlessly 
integrated with the search bar experience.
Music search results are seamlessly integrated 
with the search bar experience as well.










Industry applications













Integrated search bar was applied to NAVER mobile app.





NAVER ‘22 Search Colloquium AI Search scenarios were featured in ‘22 Search Colloquium: Future of NAVER Search / Young-Bum Kim, Yoon Kim, Karl Stratos.